Shape Insight and BBH USA will be presenting insights from our Silent Spenders 2.0 research at Esomar Global Congress, Valencia, on the 3rd September, 14:05, Stage 4/Core.

Having a human sign off on AI's work has become a hollow standard. This article argues AI governance needs expert-driven control, or it will collapse under its own weight.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

A recent academic paper evaluated 31 fraud detection methods to identify which remain effective against AI-powered survey fraud. It found that combining multiple detection techniques is far more reliable than relying on any single method alone.