Recent articles
Scott Percival and Drago Djourov are presenting “Not Another Gen Z Brief” at Esomar’s Global Congress at 09:05 on 3rd Sept at stage 3 (Core). Here’s a preview of what you can expect to hear.
The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.
Shape Insight and BBH USA will be presenting insights from our Silent Spenders 2.0 research at Esomar Global Congress, Valencia, on the 3rd September, 14:05, Stage 4/Core.
The Problem with “Human in the Loop”
5 min readHaving a human sign off on AI's work has become a hollow standard. This article argues AI governance needs expert-driven control, or it will collapse under its own weight.
The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing
