New research with Australian men shows how trust, media environments, and online communities shape misinformation susceptibility – and where interventions can make the most difference.

Manuel explores how AI often struggles with human context, emotion, and trust, even when its answers are technically correct, arguing that the best use of AI is to support — not replace — human judgment and decision-making.

An outlook of what NPD cycles can look like with agentic AI and robotics

Research does more than improve products and services — it also plays a key role in supporting democracy. At the Esomar Citizen Insights Summit, industry leaders highlighted the importance of research, data, and citizen insight in democratic life

i-Genie.ai, announced the launch of Impact IQ, a powerful new marketing analytics and AI product designed to help brands finally understand how their digital marketing investments translate into measurable online engagement.