An outlook of what NPD cycles can look like with agentic AI and robotics

Research does more than improve products and services — it also plays a key role in supporting democracy. At the Esomar Citizen Insights Summit, industry leaders highlighted the importance of research, data, and citizen insight in democratic life

i-Genie.ai, announced the launch of Impact IQ, a powerful new marketing analytics and AI product designed to help brands finally understand how their digital marketing investments translate into measurable online engagement.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

The global economy is hurting consumers, and as a direct result, brands are suffering. If we look at the macroeconomic trajectory across North America, Europe, and Asia for the next 3 to 12 months, this is something that will intensify.