The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.

GLP-1 treatments are significantly impacting culture, transforming our views on food, wellness, socialising, and beauty. CMOs in this sector are likely discussing this daily, especially in the US.

To capture the evolving world of Artificial Intelligence (AI), Esomar launched a survey in October of last year to understand its usage and integration across organisations.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In a world flooded with data and AI content, genuine cultural insight is harder to find. The article suggests researchers should explore the fringes of culture, where overlooked behaviors and niches can signal future growth.