Over the past decade, consumers were promised a shift from ownership to access and sharing rather than buying. However, after more than ten years, the reality of this shift has proven to be much more uneven than early supporters expected.

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

This article offers an excerpt from Esomar’s Global Prices Study 2025.

Amid climate urgency, the carbon credit market has become a key financial and environmental sector, estimated to surpass USD 482 billion by 2035. What’s fueling this growth and what does it mean for sustainable development?

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.