Recent articles
Perhaps many of us have heard of black swans, and even black rhinos. But gray swans? Far fewer people are familiar with that concept.
If you have ever pulled together a twelve-country study and found the gender variable behaving differently in every market, you already understand why Esomar's demographics project exists.
The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.
Each month, in “The Challenges & Triumphs of Change” I speak with a client-side insights professional on the realities of using insight to drive change in their business.
When People Become Data
8 min readThe limits of extraction in qualitative research
