Recent articles
Building Behavioral Panels That Work
12 min readThis article is based on a talk delivered at the AEDEMOTV Media Research Conference held in Spain in March 2026.
Despite Henry Ford’s century-old standard, the five-day workweek is finally facing a serious challenge. While most of society still adheres to the traditional model, successful UK trials have proven the 4-day workweek is viable without pay cuts.
In this article from Esomar’s Global Prices Study 2025, industry expert and the report’s sounding board member, Chee Ngai Ng, explains the benefits and challenges of low-incidence rate projects.
The Authenticity Lab
8 min readWhat Four Industries, 200,000 Conversations, and One Broken AI Prompt Revealed About Corporate Trust
After close to 30 years in market research, I have seen just about everything. The good, the bad and the “why are we even doing this” moments.
