Recent articles

27 March
in General

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.


26 March
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 March

JICs, Joint Industry Committees & MOCs, Media Owner Committees


21 March

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.


20 March

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.


20 March
in General

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

Congress 2023 AI Arcade Stage Video Presentations